“Chief Digital Officers serve as a leader who is wholly responsible and ultimately accountable for driving digital business transformation.  As identified by Constellation in its’ recent report on the ‘Case For the Chief Digital Officer’, Constellation expects this executive to report directly to the CEO and bridge the gap between marketing and IT at a corporate level, rather than report into either existing function. Why? The CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture.

Current C-suite residents may argue that a CDO would be assisted by the guidance and patronage of a more established department; however, the organization needs an unencumbered leader to drive a digital-first mindset into business units and all the way to the front lines of retail and customer service.”

Full Story (Source: R “Ray” Wang)