Directing Digital Innovation at PepsiCo

“Is digital innovation delivering real bottom-line business impact to your business? Too often, we see companies generate an abundance of innovation activity, experiments, prototypes, and spin-outs—only to struggle with having these ideas sponsored, integrated, and scaled. In this article, we share lessons on how to direct digital innovation to maximize business impact.

The stakes are high. We examined the financial results of more than 70 large companies recognized as the world’s most innovative. Compared with their industries’ averages, top performers had higher net margins (11.8 percent), better ROI (5.7 percent), and increased revenue growth (17.1 percent). It’s no wonder that CEOs are rating innovation as one of their top priorities. The pressure is on at all companies to be more innovative—and one of the hottest areas of innovation is digital innovation.”

 

Full Story (Source: bcg.perspectives)

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