Jay is a thought leader focused on helping companies gain maximum value from their investments in marketing programs and technology. Jay is an expert on the challenges and opportunities that technology and process standardization present in their implementation, use, and management within a marketing organization and how individual applications should link to form a unified ecosystem.

Before joining Sirius Decisions, Jay was lead strategist at The Pedowitz Group, a consultancy specializing in marketing automation. Jay has also served as senior consultant for CRM at Brightcove and senior manager of e-marketing and marketing operations at FAST, a wholly owned subsidiary of Microsoft. In these roles, Jay has implemented marketing automation at dozens of b-to-b organizations, consolidated CRM and database applications into unified CRM systems, defined corporate master data management strategy, and project managed the redesign and build of corporate Web sites.