Colin joined Copyright Clearance Center in August 2012 and heads up marketing and education services for the company. Since joining CCC, Colin has managed marketing operations, content marketing, and social media marketing platforms and programs as well as managing multiple website properties. In that time, he has spearheaded multiple initiatives including the implementation of the company’s first marketing automation platform and optimization of the lead-to-close process.

Prior to joining Copyright Clearance Center, Colin held a series of senior marketing and product marketing roles at TIBCO Software, Patni Computer Systems, Phase Forward and Oracle Corporation. At TIBCO, Colin drove the marketing launch of the TIBCO’s Silver Spotfire mobile- and cloud-based data visualization solution. Colin is a veteran of multiple marketing automation implementations and is an enthusiastic tracker of marketing technology trends.

Follow Colin on Twitter and LinkedIn.

 

Click here to go back to the ‘Navigating Marketing Automation’ event page.