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Event Background
According to Raab Associates, revenues for business-to-business (B2B) marketing automation systems grew 50% during 2013, to grow into a $750 million marketplace. While this emerging category of software provides savvy marketers with unprecedented capabilities, their adoption can be complex. To wit: VentureBeat recently reported that “the costs of picking the wrong marketing automation solution — or failing to plan — are massive”.
Indeed, the process of selecting and installing marketing automation systems — and tuning their sprawling ecosystems that integrate with digital assets, online marketing, and analytics tools — can have far-reaching implications across the enterprise. This half-day event features a roster of experienced practioners who will share their best practices with the group — and help individuals and organizations make smart decisions about marketing automation.
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WHO SHOULD ATTEND
This event’s content and programming have been prepared for the following audiences:
- Digital Professionals: Chief Digital Officers, Directors of Digital Strategy
- Marketing Professionals: Chief Marketing Officers, Vice Presidents-Marketing, Directors of Marketing, Marketing Managers
- IT Professionals: Chief Information Officers, IT Directors, IT Managers, Business Intelligence Managers
ATTENDING THE EVENT
Registration fees are $299/person.
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AGENDA
7:30am-8:30am:
Registration & Continental Breakfas8:30-8:45:
Welcome & Opening Remarks8:45-9:30:
Keynote Presentation: Marketing Automation at a
Global Category Leader | Chris Litster
9:30-10:10:
Confessions of a Chief Marketing Officer: What I Wish I Knew
Then That I Know Now | Mark Lorion
10:10-10:20:
Break10:20-11:00:
Data Driven Marketing A Roadmap for Success | Gerry Murray11:00-11:40:
If You’re Not Confused, You’re Not Paying Attention: The Marketing Technology Landscape Supergraphic | Scott Brinker
11:40-12:20
Roundtable Panel 1
12:20-1:00
Roundtable Panel 2
1:00
Wrap-Up | Closing |
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ABOUT THE HOSTS
Tim Bourgeois is the founder of ChiefDigitalOfficer.net, a growing community of senior digital professionals whose responsibilities intersect digital business, marketing, technology, and innovation. Jeff Kaplan is a globally recognized technology industry analyst and founder of Cloud Showplace, a directory of 2,000+ cloud companies.
SPONSORSHIP AND PARTNERING OPPORTUNITIES
Contact Jen Simonson to discuss sponsorship and partnering opportunities at jsimonson@chiefdigitalofficer.net or 617-670-0501.
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