June 25, 2014 | Hatfield’s Restaurant | Los Angeles, CA

Cocktails, Dinner & Discussion starting at: 6:30pm

Event Background

While social media’s importance in virtually every marketer’s toolkit is increasing with each passing day, success has been elusive. Indeed, in a recent survey of 395 marketers and ebusiness executives by Forrester, the group reported that Facebook “creates less business value than any other digital marketing opportunity”, and only 55% of companies that market on Twitter say they’re “satisfied” with the business value they achieve.

In many ways, these findings should come as no surprise. Given the meteoric growth of social media as a category in recent years, it’s no wonder that executives are struggling to keep up on this dynamic sector of digital marketing and find the key to unlocking the value of social media. Though, as social media becomes increasingly linked to overall corporate performance, many marketing and non-marketing executives find themselves tasked with defining the path to success — and quickly.

During this executive roundtable session, Chief Digital Officer will assemble a group of experienced marketing professionals to explore the topic of ‘Social Media Strategy’, and discuss the issues from an executive-level perspective. Attendees will learn best practices from recognized experts, and share tales with like-minded colleagues in an intimate, low–pressure setting.

Contact Jen Simonson at jsimonson@chiefdigitalofficer.net or 617-314-6400 to get more information about this complimentary, invitation-only event.

About the Hosts

ChiefDigitalOfficer.net

ChiefDigitalOfficer.net is a growing community of professionals whose responsibilities intersect strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of senior digital practitioners. For more information visit www.chiefdigitalofficer.net.

Resolution Media

Resolution Media, an Omnicom Media Group company, is one of the largest search agencies in the world. The company manages more than $1.2B in media investments, with more than 500 specialists in 60+ offices worldwide. Resolution’s international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing. For more information, visit www.ResolutionMedia.com.

Social.com at Salesforce.com

The Salesforce Marketing Cloud offers the leading social media marketing platforms for social listening, powered by Radian6, social publishing, powered by Buddy Media, and social advertising, powered by Social.com™. The Marketing Cloud suite enables you to: Listen with Radian6, Publish with Buddy Media, and Advertise with Social.com. As the first and only solution both Twitter Certified and a Facebook Strategic Preferred Marketing Partner, the Marketing Cloud  provides innovative solutions to meet your business needs, and is trusted by the world’s best marketers – 55% of Fortune 100 companies, and 8 out of 10 of the word’s largest advertisers. For more information, visit www.social.com.