April 23, 2014 | Bentley’s on 27 | Charlotte, NC

Cocktails, Dinner & Discussion starting at: 5:30pm

Speakers

Mitch Scharf Chief Digital Officer

Ron Belanger Chief Digital Officer

Mike Kruger Chief Digital Officer

Mitch Scharf

Ron Belanger

Mike Kruger

Panelist

Client Partnerships
Twitter

Panelist

GM, Americas, Social.com
Salesforce ExactTarget
Marketing Cloud

Panelist

Director of Digital Engagement
U.S. Department of Commerce

Tim Bourgeois

Alan Osetek

Ian Cross

Host
Executive Editor
ChiefDigitalOfficer.net

Host
Global President
Resolution Media

Moderator
Director
Center for Marketing Technology at Bentley University

Event Background

While social media’s importance in virtually every marketer’s toolkit is increasing with each passing day, success has been elusive. Indeed, in a recent survey of 395 marketers and ebusiness executives by Forrester, the group reported that Facebook “creates less business value than any other digital marketing opportunity”, and only 55% of companies that market on Twitter say they’re “satisfied” with the business value they achieve.

In many ways, these findings should come as no surprise. Given the meteoric growth of social media as a category in recent years, it’s no wonder that executives are struggling to keep up on this dynamic sector of digital marketing and find the key to unlocking the value of social media. Though, as social media becomes increasingly linked to overall corporate performance, many marketing and non-marketing executives find themselves tasked with defining the path to success — and quickly.

During this executive roundtable session, Chief Digital Officer will assemble a group of experienced marketing professionals to explore the topic of ‘Social Media Strategy’, and discuss the issues from an executive-level perspective. Attendees will learn best practices from recognized experts, and share tales with like-minded colleagues in an intimate, low–pressure setting.

Contact Jen Simonson at jsimonson@chiefdigitalofficer.net or 617-670-0501 to get more information about this complimentary, invitation-only event.

About the Hosts

ChiefDigitalOfficer.net

ChiefDigitalOfficer.net is a growing community of professionals whose responsibilities intersect strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of senior digital practitioners. For more information visit www.chiefdigitalofficer.net.

Resolution Media

Resolution Media, an Omnicom Media Group company, is one of the largest search agencies in the world. The company manages more than $1.2B in media investments, with more than 500 specialists in 60+ offices worldwide. Resolution’s international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing. For more information, please visit www.ResolutionMedia.com.

Venue: Bentley’s On 27

201 S College Street #27, Charlotte, NC 28244 | 704-343-9201

Bentley’s on 27 – named a “best of” restaurant by Executive Travel magazine – offers a bird’s-eye view of Charlotte, atop Uptown’s Charlotte Plaza Building. The classic French menu (steak au poivre with a Cognac cream sauce, stuffed shrimp Provençal), with many dishes served tableside, is complemented by an extensive wine list and a fabulous selection of Champagne and sparkling wines should the need arise to make a toast. Visit BentleysOn27.com for more information.