Don’t Let A Chief Digital Officer Steal The Best Part Of Your Job

Beginning of the digital era

Attention CIOs and CTOs, the best part of your job is under attack. If you don’t get ahead of the trend toward the Chief Digital Officer role, your job may become a technology backwater, which is never what you had in mind.

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5 Questions With… Lindsey Anderson


Lindsey Anderson is the Chair of the MIT Sloan CIO Symposium, a one-day conference that attracts more than 700 attendees each year. This year’s event is titled: Lead Your Digital Enterprise Forward – Are You Ready for the Next Digital Revolution?

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Why is Ford’s social media strategy so good?


How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

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5 Questions With… Tom Hubbard


Tom Hubbard is the Director of Digital Marketing at Kaspersky Lab, the $600+ million IT security company. He manages global digital marketing initiatives including SEO, SEM, Media and analytics, for both the B2C and B2B lines of business.

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Infuse ‘data-informed thinking’ into the culture: Harvard chief digital officer


I see the Chief Digital Officer role as a catalytic role to help large organizations think about ways that digital technology disrupts services like marketing communications, engagement as well as some of the core business functions.

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5 Questions With… Atri Chatterjee


Atri Chatterjee is the Chief Marketing Officer at Act-On, a cloud-based marketing automation platform that helps businesses acquire new customers, build loyalty and expand relationships. Act-On was the platinum sponsor at the recent Navigating Marketing Automation workshop hosted by ChiefDigitalOfficer.net in Boston.

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L’Oréal appoints a chief digital officer


“This new position within the Executive Committee highlights the Group’s ambition to integrate the digital dimension at the center of its business model, its brands and its zones,” the company highlights in a release.

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The Guardian’s Chief Digital Officer on Going ‘Digital-First’


With journalism and news media undergoing tremendous change driven by digital, Cordrey gives her unique perspective as CDO on managing digital transformation and offers the Guardian’s best practices for going “digital-first” — a term that they actually coined themselves.

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Starbucks to allow for digital tips from iPhone


A coming-soon version of the company’s iPhone app sports a new design and lets customers add tips to transactions made from their phone.

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5 Questions With… Chris Litster


Chris Litster is the SVP of Sales and Marketing at Constant Contact, where he has served in a variety of senior sales and marketing positions, running the conversion, website, and product marketing teams, in addition to the EventSpot business unit.

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5 Questions With… Gerry Murray


Gerry Murray is Marketing Operations Research Manager at IDC, where he serves as both a researcher and consultant to senior marketers in the IT vendor community.

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