Tactics

Why is Ford’s social media strategy so good?

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How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

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Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps

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Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.

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How To Expand Your C-Suite Without Creating New Silos

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The titles at the highest levels of business used to be simple. CEO. COO. Then came the CTO and the CMO. And now there is much overlap and confusion over who does what, exactly?

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Harvard’s Chief Digital Officer: 10 Digital Best Practices

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As the first Ivy League CDO and one of the first CDOs in higher education, Hewitt draws on her background which includes both traditional business and marketing strategy, and expertise in digital and social innovation and management to offer practical advice to technology and marketing executives of all industries for how to navigate the ever-changing digital world.

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How to Choose the Right Digital Marketing Model

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Four clear paths for winning over—and retaining—customers in the digital era.

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CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights

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By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.

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How Are Digital Technologies Transforming Operations?

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In this video, Capgemini highlights examples of companies that have managed to seize the digital operations prize.

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Emerging Roles: Incorporating the Chief Digital Officer into Your IT Strategy

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The emerging role of CDO is help to guide the enterprise forward in a digital world. Investing in the right places will give your company an edge over the competition and a chance to co-exist with the leading innovators of our time.

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Starbucks: taking the “Starbucks experience” digital

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“Everything we are doing in digital is about enhancing and strengthening those connections [with our customers] in only the way that digital can and only the way that Starbucks can.” – Adam Brotman, CDO

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How Companies Are Keeping Up With the Digital Age

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The role of chief digital officer represents – that companies need to approach digital strategies and app quality with an all-in, comprehensive plan that has far-reaching effects – won’t be going away any time soon.

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The Audience Growth Survey

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Discover how today’s marketers are growing this valuable asset in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, The Audience Growth Survey.

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