Strategy & Insights

Developing a global digital strategy


How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.

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The Market for Chief Digital Officers Heats Up


Over the past several weeks, we’ve witnessed no fewer than seven chief digital officer (“CDO”) appointments – several at major brands around the world – as companies continue to take dramatic action to digitally-enable their companies.

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Chief Digital Officers on the rise in the Asia Pacific


“This growth is coming from mergers and acquisitions, and also from the drive for new revenue streams coming from digital business.”

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Can Your HR Department Find Today’s Best Digital Talent?


Digital talent lives in the social media world, not in the past. You have to be a fellow native in their world.

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Digitalization: The Time to Speed Up is Now


Digitalization will be a never-ending commitment for enterprises, but it has the potential to create significant business impact and ensure relevance in the marketplace.

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Six Key Steps to Building a Successful Digital Business


Organizations can move further along the path by embracing the six key steps to build a successful digital enterprise and change the game.

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Apple Deal Sheds Light on McDonald’s Digital Transformation


“We want to be very connected to innovation,” Rafiq says. “Increasingly, you’ll see McDonald’s resemble an ecommerce company.”

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A New Perspective on Digital Leadership


For Bennett, digital strategy is about pursuing a process that reinforces an organisation’s key values every time a customer engages with the bank using a digital platform.

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Kevin Spacey: An Interview on the Shifts in Storytelling


“They may call themselves marketers, and I call myself an actor, but at the end of the day, we’re all trying to do the same thing and that is reach an audience and tell a story.”

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Rethinking Strategy for an Age of Digital Disruption


An interview with Philip Evans, a BCG Fellow and senior partner in the firm’s Boston office, on how the evolution of digital technologies is disrupting the rules of business strategy.

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Creating a Digital Transformation Plan


Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.

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