Strategy & Insights

Financial Institutions Unprepared For Digital Future


There is no question that banking is quickly becoming a digital business, supported by enhanced online and mobile offerings from traditional financial institutions as well as new market entrants. But how ready is the banking and credit union community for this transformation?

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The Rise of the Chief Marketing Technologist


In a digital world, software is the chief means of engaging prospects and customers.

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Study: Chief Digital Officers Are The Highest Paid Digital Marketing Professionals


Executives with a mix of marketing and tech know-how are more than just desired: They’re being paid more, too.

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Why Brands Need a Chief Digital Officer


Do you think that the CDO will be the leader to help companies navigate successfully through the current era of digital disruption? Will your brand create a CDO to help cope with the numerous changes digital is forcing on your business?

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Chief Digital Officer: Vital Leader or Fading Trend?


“The CDO must be supported by the CEO to spearhead digital transformation, and, once installed, needs to act fast to gain support up the value chain and down to the front lines.”

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The rise of the chief digital officer


Marketing and technology roles are converging as digital takes its place at the top table, creating a new role: chief digital officer.

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Strategic principles for competing in the digital age


Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.

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The Chief Digital Officer is Here to Stay and Shaking Things Up


Is the new role of ‘Chief Digital Officer (CDO)’ just another term for a more modern CIO or CMO, or is it truly something different?

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The seven habits of highly effective digital enterprises


To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share.

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The Emerging Role of the Chief Digital Officer


The CDO should be a champion for growth and innovation.

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Europe following US as number of global CDOs doubles


While the CIO role won’t go away, the transition from CDO to CEO appears smoother than from the CTO or chief information officer role.

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