Strategy & Insights

Creating a Digital Transformation plan


Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious not quaint.

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Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)


While, agencies’ digital revenues are growing and, as a percentage, these revenues are comparable to what their clients are spending on digital – the lack of substantial growth for agencies’ digital revenue is notable.

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Digital Government: Turning the Rhetoric into Reality


Many governments are already well on the way to improving digital service delivery, but there is often a gap between rhetoric and reality.

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Digital Transformation by Any Other Name?


Virtually all survey respondents (99%) believed that “Improving processes that expedite changes to digital properties, i.e. website updates new mobile or social platforms, etc.” was the most important part of their Digital Transformation efforts.

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In Pursuit of Digital Talent


The common denominator is that CIOs must step beyond a bits-and-bytes, speeds-and-feeds mentality. It’s critical to find people who see the big picture, think in creative and innovative ways, and have the skills to connect the digital dots.

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Monday’s Musings: Who Gets To Be A Chief Digital Officer?


The chief digital officer navigates digital disruption… yet the evolving lineage of the chief digital officer depends on industry.

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Financial Institutions Unprepared For Digital Future


There is no question that banking is quickly becoming a digital business, supported by enhanced online and mobile offerings from traditional financial institutions as well as new market entrants. But how ready is the banking and credit union community for this transformation?

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The Rise of the Chief Marketing Technologist


In a digital world, software is the chief means of engaging prospects and customers.

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Study: Chief Digital Officers Are The Highest Paid Digital Marketing Professionals


Executives with a mix of marketing and tech know-how are more than just desired: They’re being paid more, too.

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Why Brands Need a Chief Digital Officer


Do you think that the CDO will be the leader to help companies navigate successfully through the current era of digital disruption? Will your brand create a CDO to help cope with the numerous changes digital is forcing on your business?

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Chief Digital Officer: Vital Leader or Fading Trend?


“The CDO must be supported by the CEO to spearhead digital transformation, and, once installed, needs to act fast to gain support up the value chain and down to the front lines.”

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