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Strategy & Insights

The Market for Chief Digital Officers Heats Up

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Over the past several weeks, we’ve witnessed no fewer than seven chief digital officer (“CDO”) appointments – several at major brands around the world – as companies continue to take dramatic action to digitally-enable their companies.

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Chief Digital Officers on the rise in the Asia Pacific

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“This growth is coming from mergers and acquisitions, and also from the drive for new revenue streams coming from digital business.”

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Can Your HR Department Find Today’s Best Digital Talent?

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Digital talent lives in the social media world, not in the past. You have to be a fellow native in their world.

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Digitalization: The Time to Speed Up is Now

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Digitalization will be a never-ending commitment for enterprises, but it has the potential to create significant business impact and ensure relevance in the marketplace.

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Six Key Steps to Building a Successful Digital Business

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Organizations can move further along the path by embracing the six key steps to build a successful digital enterprise and change the game.

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Apple Deal Sheds Light on McDonald’s Digital Transformation

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“We want to be very connected to innovation,” Rafiq says. “Increasingly, you’ll see McDonald’s resemble an ecommerce company.”

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A New Perspective on Digital Leadership

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For Bennett, digital strategy is about pursuing a process that reinforces an organisation’s key values every time a customer engages with the bank using a digital platform.

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Kevin Spacey: An Interview on the Shifts in Storytelling

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“They may call themselves marketers, and I call myself an actor, but at the end of the day, we’re all trying to do the same thing and that is reach an audience and tell a story.”

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Rethinking Strategy for an Age of Digital Disruption

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An interview with Philip Evans, a BCG Fellow and senior partner in the firm’s Boston office, on how the evolution of digital technologies is disrupting the rules of business strategy.

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Creating a Digital Transformation Plan

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Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.

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Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)

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While, agencies’ digital revenues are growing and, as a percentage, these revenues are comparable to what their clients are spending on digital – the lack of substantial growth for agencies’ digital revenue is notable.

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