Google

A crucial new role in digital marketing

“A recent Gartner forecast suggests that 25 percent of businesses will plan to hire a chief digital officer by 2015. Due in part to the proliferation of social media and mobile computing, delivering consistent digital experiences requires knowledge of the technical tools used to attend to new channels. An executive level professional that orchestrates digital marketing experiences will be needed to streamline the relationship and collaboration between CIOs and CMOs.”

 

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