Don’t Let A Chief Digital Officer Steal The Best Part Of Your Job

Attention CIOs and CTOs, the best part of your job is under attack. If you don’t get ahead of the trend toward the Chief Digital Officer role, your job may become a technology backwater, which is never what you had in mind.

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5 Questions With… Lindsey Anderson

Lindsey Anderson is the Chair of the MIT Sloan CIO Symposium, a one-day conference that attracts more than 700 attendees each year. This year’s event is titled: Lead Your Digital Enterprise Forward – Are You Ready for the Next Digital Revolution?

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Why is Ford’s social media strategy so good?

How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

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Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps

Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.

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The Chief Digital Officer Landscape

While the CDO role is most prevalent in media and advertising, the sector where it is having the most gains is retail, with Best Buy, Walmart, Starbucks, etc. leading the way in carving out a role for a senior executive devoted to owning and innovating on the digital customer experience.

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Chief Digital Officer (CDO): Are CIOs ready for transformation?

In some organizations, if CIOs are not ready to accept the pivotal role of CDOs, CMOs take up the additional task.

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Directing Digital Innovation at PepsiCo

Rather than just collecting ideas across the organization and “letting a thousand flowers bloom,” top-performing companies such as PepsiCo direct their digital-innovation efforts at the areas of greatest impact and business priority.

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